Retail chain has become one of the most highly recognized and potential market in the globalized era. Amidst the competition, survival is possible provided there is a unique selling proposition. Torrid clothing store has been distinctive on the above statement.  Fashionables were provided in general by the retail industry, but Torrid clothing store has turned out to be the first outlet that has focused on providing larger fashionables incorporating the recent trends taking in to consideration the expectations and the suitability of people of large sizes.  The outlets offer a wide range of apparels as well as accessories. The target customers of Torrid clothing stores are comprised of Teenage girls ranging sizes of interval 12 – 26.

Hot topic owns the outlets as the number of stores has almost crossed 170 in more than Thirty six states across USA.  The choices that women find in the products of Torrid clothing stores are enormous. A mixture of both formal as well as casual dresses has given the room for the customers to choose under a single brand.

 The new product line of Torrid clothing store fulfills the needs of younger people who are in search for a trendy outlook and also a substitute for clothing. The mode of designing at Torrid clothing stores are in- house, as the labels are created by themselves. And at the other end rest of the clothes falls under the banner of companies with big names.

The promotional activities that are undertaken by Torrid clothing store has been quiet trendy again as it uses new as well as professional pose of some models for its website. And this gives the opportunity for the buyer to have a look on how the dresses might fit them. Torrid clothing store also stimulates promotions of products with the aid of Actresses as well as singers.

Other accessories sold at Torrid clothing store includes colorful pants, a set of beauty products, t – shirts as well as gifts. It follows a mixture of 50 – 50 product mix strategy through direct communication. The trio effect among the customers, employees and the other corporate has turned out to be a competitive marketing strategy.

Torrid clothing store has also conducted a set of events like search for models, plus models etc… these activities has promoted the brand value and image among the public, thus creating awareness of the product to the target customers. Altogether the company has filled in the niche at plus size clothing and is witnessing a constructive business growth.